Agencies use TSL Deliver to outsource the production and delivery of their digital campaigns. Working with us helps you deliver your crafted creative ideas at around 40% of the cost normally associated with in-house.
We don’t do creative, we only collaborate, support, produce and deliver your digital, covering full service online and TV production:
- Marcomms: TV adverts/campaigns, creative microsites, teasers, launches and rich media
- CRM: Email, SMS, build, blast, inbox delivery and management
- I&NM: Technology, games, applications, social media and creative development
- Content: Translations, adaptations, localisations, site update and administration
- Analytics: Centralised campaign tagging, global dashboard, data planning and ROI
- QA: Content, functional and technical testing, and knowledge management – glossaries, brand guidelines, editorial checking
Our specialist team can be as big or as small as you need for any campaign project, what we call ‘Resource on demand’. Our services are scoped and costed in advance through menu based pricing that suits your needs. This way, we ensure openness and transparency from the start.
TSL Deliver improves digital production performance on average by 40%. Through our ‘Offshore Onshore' production model based in Norwich, UK, we offer the highest standards in quality assurance and the full range of digital skills at globally competitive prices.
- Production performance for Star Alliance
- Production performance for Philips
Contact us now to find out how TSL Deliver can help you meet digital production challenges.
The brief
Build and deliver 3,500 banners to multiple local markets, media agencies and technical partners, including agency teams and client representatives.
The challenge
- To deliver and serve a full campaign of
3,500 banners in an eight-week period
- Briefing to take place on a bank
holiday weekend
- Managing markets and media
agencies in 25 markets for 20 products
- Basic to rich media executions
- Asset management and workflow
across all collateral, media, market,
creative and CIT involvement
- Deliver localisations and adaptations
from multiple creative agencies, in and
out of the same networks
How TSL helped
Team mobilisation
- Team of 14 production staff mobilised in one day to commence work
- Full bank holiday / Easter weekend working – 24 hours per day
- Three-month delivery team inside client
Central programme management
- Central scope, management and delivery of all production
- One team leader, two project directors and four project managers
- Mix of design mastering as well as adaptations and localisation
- Workflow and asset management delivery
Value and costs
- Total of 2,750 banners. Cost saving of 65% through central management
- TSL internal deliver team managing all aspects, including ad serving
- One point of contact for each market and media agency
- Centralised QA on each
The brief
Deliver annual brand awareness campaigns to deliver across Asia, Europe and North America, including managing technology partners, internal teams and media agencies. We need a team, skills and production ASAP to begin managing and delivering.
The challenge
- Deliver a true TTL campaign
- Produce a solution offering scoping,
mastering, banners, website, video,
WAP, device centric
- Adaptations and localisations in
Europe and APAC
- Working with technology partners in
India and USA
- Working with central client,
ecommerce client and creative agency
and managing three parties
- Phasing the launch over nine months
and across each online platform at
each stage
How TSL helped
Centralised core team
- Technology, project management, design and delivery built to manage
programmes
- Scoping, production, mastering and localisations
- Central media management and fulfilment
- Programme planning on a quarterly basis
- Conduit between creative agency and technology partners
Scoping and planning
- Information architecture across website, advertising and WAP (full online offering)
- Technical specifications and implementation guides for CMS and template build
- Run creative concept, production of all assets to technical roll-out and media
fulfilment
Knowledge management
- Core team holding knowledge of all online tools, methodologies and technologies
- Weekly global status meetings and central risk management
- Online owner (on comms roll-out) of all third parties; internal client and external
parties
- Glossary of terms, localisation techniques, website technology specs and market
specific needs
